Digital Marketing Certification Course/Training
Digital marketing is far beyond than simply composing interesting captions. At the point when it’s set well, it’s a genuine upper hand that builds business and gives it a pace in no time. It’s the future of marketing. This course will outfit you with the skills and knowledge you require to be a dynamic and effective marketer in the 21st century. You will learn current tools and best practices that you can use to advance a brand, drive potential customers, and lift client experience.
On the Completion of 175 hours, you will be able to:
- Create, design, optimize and measure a website.
- Implement the content strategy.
- Use a full arms stockpile of digital tools, including Google AdWords, Facebook, LinkedIn, Google Analytics, and so on.
- Design, execute and optimize marketing plans across all modern digital channels — social, search, email, paid advertising, etc.
- Earn through affiliate marketing.
- Analyze the success of digital campaigns through measuring tools.
By earning this certification, you will be able to :
- Derive a sales pitch, figure out KPI’s, goal oriented digital research, lay down business objectives for campaigns and develop a digital marketing strategy for the targeted audience
- Create, design, host and optimize website with all the features for enhanced visitor experience in line with business goals
- Execute a content marketing strategy across channels based on data and competitor analysis to maximize the ROI
- Set up and run organic as well as paid ad campaigns across Facebook, LinkedIn, Twitter and Instagram. Get reporting of ad campaigns to measure and optimize.
- Build and execute search marketing strategy to drive visitors and generate leads through onsite and offsite activities.
- Launch and manage paid search ad campaigns. Measure the success of campaigns through conversion tracking, KPI’s and reporting using Google analytics.
- Create effective, technically good, content rich and optimized videos.
- Design and execute an impactful display & video advertising strategy to run ad campaigns in google AdWords with an understanding of targeting, re-marketing and bidding. Create and manage you tube channel.
- Plan, test and measure email marketing campaigns using marketing automation techniques to generate leads and retain customers.
- Use analytics tools to achieve business goals through data analysis of traffic and audiences. Report and measure the website performance on the basis of KPI’s,tracking and conversions.
- Identify tactics for planning and controlling marketing spend
• Engage in hands-on and project-based learning.
• Complete exercises to reinforce newly learned skills.
• Dive deeper into topics and techniques via labs and projects.
• Receive individualized feedback and support from your instructional learn.
• Interaction with mentors.
- Customary Marketers
- Single-skill Marketers
- Business Owners/Enterpreneurs
- Ux/Graphic Designers, Analysts
- Product Managers
- Job Seekers/changers